Cadillac automobiles and Los Angeles were made for
each other. Year-around motoring weather coupled with scenic attractions radiating in all
directions led to extensive road building early on. By 1916 roads in the LA area were
touted as the most advanced in the nation. California's first and only Cadillac
distributor, Don Lee, was among those who played a leadership roll in promoting highway
construction throughout the State. From the sports-minded millionaires who wintered here
at the turn of the century, to the subsequent flow of wealthy tourists who came to see the
sights and ended up staying, Cadillac was, from the very beginning, the Southlands
foremost luxury car.
Several decades later, the benign climate and easy availability of
vintage Cadillacs had marque enthusiasts scrambling for a way to form an organization to
mutually enjoy the heritage of what was then the reigning and undisputed, "Standard
of the World". Hollis Weihe was the spark plug that that touched off explosive growth
of what would become Region Thirteen of the fledgling Cadillac-LaSalle Club. Placing
flyers on the windshields old Cadillacs parked along the streets of LA (the megalopolis is
in reality comprised of several dozen contiguous independent cities), soon had the
membership up to 200--at one point, it is said the SoCal Region had more CLC members than
the rest of the country put together. The first major exhibition of vintage Cadillacs in
the western states was staged by Hollis in September of 1961.
Cal Moxley's tenure as director of the SoCal region in the mid-1960s
was noteworthy and provident. Cal energized things not only in LA, but also nurtured the
newly formed Northern California Region. He formulated the annual North-South Meets
(a.k.a. the All California Meet) and lead caravans of historic Cadillacs and LaSalles to
places like Sequoia National Park and Asilomar on the Monterey Peninsula. Innovations such
as the New Year's open house established traditions that are still observed.
Over the next decade a rhythm of Cadillac club activity developed. Paul
Schinnerer, Ernie Kay, Roy Schneider, Carl Starkey, Wayne Callahan and Dan de Young all
served terms as Regional Director. In California, as elsewhere, collecting Cadillacs
reached fever pitch during the 1970s. Fresh restorations and previously unknown pristine
originals regularly showed up at SoCal events. Around 1975, the CLC's contentious
25 year rule (in effect since 1958) was abolished, and big-fin Cadillacs began rolling
into the big Southland CLC shows. It seems inconceivable nowadays, but back then over 100
vintage Cadillacs would be displayed at the huge annual, on-the-grass shows organized by
Director Alan Ravitch. Man also arranged the CLC's Grand National in 1984, the first on
the West Coast. Out of state dealers and collectors were always on the prowl at these
SoCal events, but the locals never worried because the supply of vintage, black-plate
Cadillacs was inexhaustible--or so it seemed. By the 1990s however, the non-stop exodus of
local cars had cut the number of entries at our annual shows in half Nevertheless, 50 to
60 pristine and well-polished old Cadillacs, gathered in one location, is still a wondrous
affair.
Region Thirteen is so spread out geographically, it defies conventional
organization. Our area includes all of Los Angeles, Orange, Riverside, San Bernardino,
Ventura and Santa Barbara Counties--a huge land mass with a population of perhaps 16
million. And as suburbanization continues to push our members farther apart, traffic,
which was almost palatable through the 1 960s, can make it difficult to get around. As a
result, regular monthly meetings are not viable, and having meets in different sectors of
the region is always a priority. Typically, the region is managed by a fanatical Cadillac
devotee and a supportive spouse, rather than a traditional board of directors. Tom and
Joyce Tierney did the honors in the late-1980s into the 90s, followed by Jerry and Ruth
Krumm.
For the past five years Roy Schneider has been at the helm of the
nation's largest region (over 230 member households). This is only possible with the help
of his wife Sherly and daughters Analyn, Renee and Kim, plus the volunteer spirit of many
fellow members. Among the momentous Cadillac happenings that were on the SoCal calendar
during the last half of the Nineties have been three spectacular auction sales that
dispersed the large collections of Thomas Cadillac, Hillcrest Cadillac (Brown Museum), and
Ed Cholakian. In recent years our regional group has visited most every public and private
aggregation of veteran automobiles in the greater LA area--Cadillacs, we are pleased to
report, are well represented in most. In 1997 we organized a three-day North-South meet in
Visalia, California, which included touring the ancient mountain top forest in Sequoia
National Park, and a day of activities with Chuck Jordan, GM's former design chief, and
one time head of the Cadillac Studio. Unusual treats on this year's schedule include a
private tour of the Getty Museum, and a visit to the new restoration shops and showrooms
at San Sylmar--the fabled Nethercutt Collection. Our most popular activities, aside from
the annual show, are tours of restoration shops, private collections, or a string members'
garages.
Cadillac's long and celebrated commercial presence in Los Angeles still
echoes throughout the city. A number of Don Lee's original locations (Don Lee was the
Cadillac distributor in California from 1906 through 1949) are still standing in the
downtown area including his headquarters in the Teens, the Don Lee Coach and Body Works
building (formerly the Earl Auto Works), plus quite a few other older dealerships such as
Lee's original 1926 Pasadena agency, and Casa de Cadillac in North Hollywood. However, the
HOLLYWOOD sign may be the best iconographic reminder of Don Lee and Cadillac. The sign
itself is built on the side of Mount Lee. Lee, who was also a pioneer in radio and
television (got into TV in 1932), purchased the mountain in the early 1930s to erect an
antenna tower for his broadcasting enterprise. Incidentally, the backup generator at the
transmitter was powered by a 1934 V-16 engine.
So the next time the HOLLYWOOD sign flashes onto your screen, remember,
the Cadillacs of yesteryear are still plying the lush valleys, bustling urban centers,
rugged mountains, and sun-swept beach communities of California's southern coast. Our
exciting new web site includes excerpts from the Crest & Wings newsletter, a calendar
of local Cadillac-related events, classified ads, a chat room, archival material, and a
pictorial sampling of Cadillacs and LaSalles owned by local members.